Chico's branding

Worked within the small in-house design team to rebrand the women's retail brand. Worked closely with art directors on mailer design and layout. Designed look books, hangtags, and direct mail pieces.

Design Director: Lela Houston
Art Directors: Kirstie Malivindi, Jill Herman

 Invite sent out to editors for a preview event showcasing the Spring 2010 collection.

Invite sent out to editors for a preview event showcasing the Spring 2010 collection.

 
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 Look book for the Spring 2010 collection.

Look book for the Spring 2010 collection.

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 Hangtag design for a jacket.

Hangtag design for a jacket.

 Hangtag redesign.

Hangtag redesign.